SEO helps you get people to your website, but how do you convert
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In today's digital age, having a strong online presence is more crucial than ever. But how do you make sure your website stands out in the crowded digital space? The answer lies in SEO, or Search Engine Optimization. In our latest podcast episode, we had the pleasure of speaking with Brandon Leibowitz, an SEO expert who has been in the industry since 2007. Brandon shared some invaluable insights that can help you elevate your SEO game and turn website traffic into revenue.
One of the key takeaways from our conversation with Brandon is the importance of targeting the right keywords. SEO is all about getting the right kind of traffic to your website—traffic that has buying intent. But once people land on your site, how do you convert them into customers? This is where conversion rate optimization comes into play. According to Brandon, most websites lose about half their traffic due to a high bounce rate, which can be caused by a variety of factors such as slow load times, poor mobile optimization, or cluttered layouts.
Brandon also emphasized the importance of backlinks. Google doesn't just look at the keywords on your website; it also considers what other websites are saying about you. The more reputable websites that link back to your site, the more Google will trust you, and the higher you'll rank in search results. Brandon shared some advanced search techniques and tools like Google Analytics and Google Search Console that can help you monitor your website's performance and identify areas for improvement.
Another fascinating point Brandon made was about the role of content. Google feeds off text, so the more content you have on your site, the better. This doesn't just apply to your homepage; every single page should have a good amount of text. Blogging is a great way to add more pages and target more keywords, making your site more relevant and trustworthy in Google's eyes.
For those new to SEO, Brandon recommends starting with some basic tools and resources. Google Analytics and Google Search Console are free and offer a wealth of information about your website's performance. He also suggests joining forums, reading blogs, and even taking some online courses to get a solid understanding of SEO principles.
Brandon's passion for SEO is evident, and it's clear that this isn't just a job for him—it's a constantly evolving puzzle that keeps him engaged. Whether you're a small business owner looking to improve your online presence or someone interested in a career in digital marketing, this episode is packed with actionable advice and insights that you won't want to miss.
So, if you're ready to take your SEO to the next level, tune into our latest episode with Brandon Leibowitz. You'll walk away with a deeper understanding of SEO and some practical tips to start implementing right away. Happy optimizing!
Discover more about Brandon Leibowitz and his work:
Brandon Leibowitz runs and operates SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.
Social Media Handles:
Free Gift: https://seooptimizers.com/gift
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DISCLAIMER: The content in this audio is for educational purposes only. Conduct your own research and make the best choice for you. If you need advice, contact a qualified professional.
Episode 263
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